Last updated: April 18, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from babuby.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about individual web pages or products you view, what websites or search terms referred you, and how you interact with the Site. We call this information “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files placed on your device. For more info, visit http://www.allaboutcookies.org.

“Log files” track actions on the Site and collect data like IP address, browser type, ISP, referring/exit pages, and timestamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to track browsing behavior.

Additionally, when you make or attempt to make a purchase, we collect information including your name, billing and shipping address, payment information (credit card or payment platform details), email address, and phone number. We refer to this as “Order Information.”

“Personal Information” in this policy refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:

Fulfill orders (process payments, arrange shipping, send invoices/confirmations)

Communicate with you

Screen for risk or fraud

Provide product updates, promotions, or marketing per your preferences

We use Device Information to:

Screen for risk/fraud (especially your IP address)

Improve and optimize our Site performance and marketing efforts

SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties to help us operate the Site and fulfill orders. For example:

We use WordPress/WooCommerce to run our online store

We use Google Analytics to study customer behavior (Google’s policy: https://www.google.com/intl/en/policies/privacy/)

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We may also share Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

BEHAVIORAL ADVERTISING
We may use your Personal Information for targeted advertising. You can opt out through:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Digital Advertising Alliance: http://optout.aboutads.info/

DO NOT TRACK
We do not modify our data collection based on Do Not Track signals from your browser.

YOUR RIGHTS
If you are a resident of the European Economic Area (EEA), you have the right to access your Personal Information and request correction, update, or deletion. To exercise this right, email info@babuby.com.

Please note your data may be transferred outside of Europe, including to the United States.

DATA RETENTION
We retain Order Information for our records unless and until you ask us to delete it.

MINORS
The Site is not intended for individuals under 18 years of age.

CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Revisions will be posted on this page with an updated effective date.

CONTACT US
For more information, questions, or complaints, contact us at:

Babuby LLC
Elmhurst, IL 60126
info@babuby.com